Personaly, seeing the "(not provided)" at the keywords list in Google Analytics i started thinking in an alternative way, because...
what do most people realy search for, day by day in their life (?)
Something "not provided", something more, something that they don't already heave. So maybe we could see this metric in a different way, something like a "society indicator". So maybe we could think this "not provided" as a real keyword that was typed in the search box... from people being unsatisfied with that they already have... interesting, isn't it?
:-)
Some "mainstream" links for reading about the "not provided" issue, in case you are wondering what am i talking about:
